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Attention: Are you a writer who's tired of struggling just to
survive? Are you sick of trying to figure out the so called
"secrets" of running a successful business - and secretly knowing
that some teenaged kid flipping burgers or delivering pizzas
probably made more than you did in 2008? Do you sometimes wish
someone would just come along who was willing to give you the REAL
truth about what you need to do to market yourself and your writing
business - so you can find clients who value the work you do and are
willing to pay the kind of fees you want?
Are you ready to have the kind of support structure you need, along
with access to the "real world" business model that finally puts you
on the path to earning a decent living?
If So, Then You Really Are Going to Want to Read this Letter -
Because You've Just Found What You've Been Looking For...
Dear Fellow Writer:
We live in difficult times. Some of the country's most
well-respected financial institutions are filing bankruptcy, facing
hostile takeovers and airing their dirty linen in public as their
secrets, scandals and double-dealing is exposed.
On top of that, the mortgage
industry is tanking, and thousands of hardworking people are losing
their homes, and being forced out into the streets.
And then we have the auto
industry - some of the largest car manufacturing companies in the
U.S. are jumping on the bail-out bandwagon, and may be closing their
doors for good.
Niall Fergusson, (a widely respected and somewhat controversial
Harvard Business School economist and historian) had this to say in
a recent article he wrote for the Financial Times: "There has
certainly been a 1930s feel to this month�s events. The
nationalisation � or �conservatorship� � of Fannie Mae and Freddie
Mac (the former a creation of the Depression era), the bankruptcy of
Lehman Brothers (which traces its history back even further), the
takeover by Bank of America of Merrill Lynch and the US government
rescue of AIG, the country�s largest insurer: a single one of these
would have constituted a big financial crisis in the 1980s or
1990s." He also thinks that it's "remarkable" that the U.S.
has gone 80 years without a depression.
But That's Not
All...The Picture Gets Worse
Consumers, (who are worried that they might not have their jobs at
the end of the month) are continuting to tighten their belts,
which means they're not eating out, they're cutting back on little
luxuries like coffee at Starbucks, buying new clothing or doing any
unnecessary traveling.
And as food and fuel costs continue to rise, as we've gotten slammed
with natural disasters that left thousands of people without even
the most basic of necessities, and as more people are laid-off or
downsized, people are going to start pinching every penny until it
screams, and spending even less on those things that aren't
absolutely necessary.
Which, of Course, Makes Things Even More Difficult
for Businesses Everywhere
And it means that business owners of large and small companies
across all industries - worried about flagging profits and smaller
bank balances - are also going to be looking for ways to slash
spending and cutting costs to the bone...
So the vicious circle is going to continue to spin...
But maybe you're wondering...
What Does This Have to do with Me and My Writing Business?
Well, for one thing,
it means you may be having a
harder time finding clients who are willing to pay you what you're
worth...
And maybe it means
that you're going longer between paying projects...
It may also mean that
your regular clients are thinking about cutting back on their
current marketing campaigns (even though that's always a mistake)...
Or you may be getting
told they're not ready to start on a new project right now, and that
they'll "be in touch"...
And maybe prospective
new clients are telling you that your fees are too high...and taking
their business elsewhere...
Are You Worried That Your Business Could Be in Trouble in Today's
Economy?
Maybe you're starting
to feel a little panic around the edges yourself - especially if
your livelihood - and your family's security - depends on your
ability to find high paying clients on a steady basis, to keep the
money rolling in.
The problem
is, you're not alone. In your field, I mean.
There are literally thousands of people who, in the last few years,
have decided that becoming a professional writer - whether a
copywriter, technical writer, sales writer, ghostwriter, travel
writer - or even an author - was not only a great idea, but an
almost perfect business model. (And we can hardly say they're
wrong, can we? After all, that's why we chose to become
writers!)
But now,
all of these people - whether they have any real writing talent and
ability or not - have flooded into the market -
filling it with wannabes, copycats and fly-by-nighters.
Some of them are so
desperate to make a buck that they're willing to work for pennies on
the dollar. And that's sending shockwaves through many
previously well-paying markets - because many of your
prospective clients now think it's normal to get articles written
for $5.00 each (and in some cases less), and Websites for as little
as $50 to $100.
So where
does that leave you?
It adds just one
more crushing weight on top of the problem of the recession and the
current economic crunch.
Because now you also have to figure out a way to make your business
stand out from potentially thousands of other writers
- and make sure that you're the one who grabs the attention of your
prospective clients, and convinces them to choose you. And it's
probably not going to do you much good to jump up and down, waving
your hand in the air, shouting "Pick me, Pick me!"
You've got to
have a plan, a strategy - and it had better be good, if you're going
to beat the odds.
Because
according to the small business administration, around 80% of all
small businesses fail withing the first 3 years. And of those
20% that stay in business beyond three years, 50% of them are going
to go out of business within the next two years.
As a small
business coach and mentor, I've been working with business owners
since 2001 - and overwhelmingly, I get asked variations of the same
question almost every single day...and it might be on your mind
too...
Is There a Way to Protect Your Writing Business During the
Recession?
The short answer is "yes" - and "no".
If you understand what your area of expertise is, and know the value
that you bring to your market, and have a tightly focused marketing
message that tells your target market why they should choose you
over anyone else - then yes, there are specific marketing strategies
you can put into place so that your writing business doesn't just
survive during this recession - it thrives!
But...
If you're already struggling to find clients...
...if you're having a hard time making ends meet...
...if you're taking on jobs for fees that you would have laughed at
last year...
...If
you're going to keep doing things the way you've been doing them...
Then the answer is NO.
Chances are your writing business is going to become a statistic,
and it's going to fail.
Look, Time is Running Out - I Mean, How Long Can You Really Afford
To Not Be Making Enough Money to Pay Your Bills Every Month?
The reality is...
...we are starting a brand new year. But how close have you
come to achieving your business goals in 2008?
...if you're not making an income that you can count on every month,
and you're spending more than you're making, then realistically, you
just don't have time to keep trying to find something that works.
...You need a plan, a proven strategy that is going to put your
business in front of the people who need, want and can afford to pay
for your services. And your message needs to explain - quickly
and succinctly - why they should choose to work with you and not one
of your competitors. And you need to have a plan for
recession-proofing your business so that it keeps growing and you
keep making bigger profits - and achieve your goals.
And That's Where the Writer's Business Academy Comes in
Our proven program can help you:
Decide what the best structure is for YOUR business - based
on your goals, your plans and your needs
Create a feasibility study - so that you know, without a
shadow of a doubt, that the industry or niche you want to specialize
in is going to be profitable enough to let you reach your financial
goals
Build a strong online presence - because in this market, if
you don't have a Website, you don't have a business.
Develop an ultra-effective, tightly-focused marketing message
that sets you above the crowd, attracts your "ideal clients" and
gets them to pay your fees without a whimper.
Dear Cheryl and Dan
I
wanted to take a minute to give you an update after the
completion of the Writers Academy Class that I attended
online. As a completely solo and new business
owner I found myself confused and inundated with so much
conflicting information that I felt like I had hit a
brick wall. I have learned that It's difficult to
make serious decisions without a clear business plan. I
discovered that I was falling off track and wasting a
lot of precious time instead of defining my goals and
putting my strategy down on paper. I am now more focused
on my product and have targeted a narrower market.
Also I found that I lacked a strong value proposition.
I have a unique product and believed everyone could see
clearly that my work was separate from my competitors. I
have learned through your class that I only have a few
seconds to gets someone's interest when I am asked "
What do you do?" I now grab their attention, show
them their need and establish myself as an expert in my
field in less than 15 seconds.
I have also set up a goal of completing three marketing
campaigns for this winter and will keep you in formed on
my progress. I am so excited and see a light at the end
of the tunnel..
The Writers Academy School has taught me a more logical
and profitable way of running my business.
Thank you,
Tami Kelly |
If not now, when?
To find out more about
the Writer's Business Academy Program and what we can do to help you
build a stronger and profitable writing business in 2009 - just
Click Here.
Thank You,
Cheryl and Dan
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