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Attention: Writers Who are Tired of Struggling to Make a Living From their Writing Business

Now Accepting Beta Students - Warning: Only 20 Students Will Be Allowed into this Session!

Limited Time Trial Offer -- The Next 20 Students to Enroll Receive a 50% Scholarship and Save $450 on your Risk-Free Membership to the Writer's Business Academy!

Dear Fellow Writer:

We live in difficult times.  Some of the country's most well-respected financial institutions are filing bankruptcy, facing hostile takeovers and airing their dirty linen in public as their secrets, scandals and double-dealing is exposed.
 
Niall Fergusson, (a widely respected and somewhat controversial Harvard Business School economist and historian) had this to say in a recent article he wrote for the Financial Times: "There has certainly been a 1930s feel to this month’s events.  The nationalisation – or ‘conservatorship’ – of Fannie Mae and Freddie Mac (the former a creation of the Depression era), the bankruptcy of Lehman Brothers (which traces its history back even further), the takeover by Bank of America of Merrill Lynch and the US government rescue of AIG, the country’s largest insurer: a single one of these would have constituted a big financial crisis in the 1980s or 1990s."  He also thinks that it's "remarkable" that the U.S. has gone 80 years without a depression.

But That's Not All...The Picture Gets Worse

Consumers, (who are worried that they might not have their jobs at the end of the month)  are continuting to tighten their belts, which means they're not eating out, they're cutting back on little luxuries like coffee at Starbucks, buying new clothing or doing any unnecessary traveling.

And as food and fuel costs continue to rise, as we've gotten slammed with natural disasters that left thousands of people without even the most basic of necessities, and as more people are laid-off or downsized, people are going to start pinching every penny until it screams, and spending even less on those things that aren't absolutely necessary.

Which, of Course, Makes Things Even More Difficult for Businesses


And it means that business owners of large and small companies across all industries - worried about flagging profits and smaller bank balances - are also going to be looking for ways to slash spending and cutting costs to the bone...

So the vicious circle is going to continue to spin...

But maybe you're wondering...

What Does This Have to do with Me and My Writing Business?

Well, for one thing, it means you may be having a harder time finding clients who are willing to pay you what you're worth...

And maybe it means that you're going longer between paying projects...

It may also mean that your regular clients are thinking about cutting back on their current marketing campaigns (even though that's always a mistake)...

Or you may be getting told they're not ready to start on a new project right now, and that they'll "be in touch"...

And maybe prospective new clients are telling you that your fees are too high...and taking their business elsewhere...

Are You Worried That Your Business Could Be in Trouble in Today's Economy?

Maybe you're starting to feel a little panic around the edges yourself - especially if your livelihood - and your family's security - depends on your ability to find high paying clients on a steady basis, to keep the money rolling in.

The problem is, you're not alone.  In your field, I mean.  There are literally thousands of people who, in the last few years, have decided that becoming a professional writer - whether a copywriter, technical writer, sales writer, ghostwriter, travel writer - or even an author - was not only a great idea, but an almost perfect business model.  (And we can hardly say they're wrong, can we?  After all, that's why we chose to become writers!)

But now, all of these people - whether they have any real writing talent and ability or not - have flooded into the market - filling it with wannabes, copycats and fly-by-nighters. 

Some of them are so desperate to make a buck that they're willing to work for pennies on the dollar.  And that's sending shockwaves through many previously well-paying markets -  because many of your prospective clients now think it's normal to get articles written for $5.00 each (and in some cases less), and Websites for as little as $50 to $100. 

So where does that leave you?

It adds just one more crushing weight on top of the problem of the recession and the current economic crunch. 

Because now you also have to figure out a way to make your business stand out from potentially thousands of other writers - and make sure that you're the one who grabs the attention of your prospective clients, and convinces them to choose you. And it's probably not going to do you much good to jump up and down, waving your hand in the air, shouting "Pick me, Pick me!"

You've got to have a plan, a strategy - and it had better be good, if you're going to beat the odds.

Because according to the small business administration, around 80% of all small businesses fail withing the first 3 years.  And of those 20% that stay in business beyond three years, 50% of them are going to go out of business within the next two years.

As a small business coach and mentor, I've been working with business owners since 2001 - and overwhelmingly, I get asked variations of the same question almost every single day...and it might be on your mind too...

Is There a Way to Protect Your Writing Business During the Recession?

The short answer is "yes" - and "no".

If you understand what your area of expertise is, and know the value that you bring to your market, and have a tightly focused marketing message that tells your target market why they should choose you over anyone else - then yes, there are specific marketing strategies you can put into place so that your writing business doesn't just survive during this recession - it thrives!

But...

If you're already struggling to find clients...

...if you're having a hard time making ends meet...

...if you're taking on jobs for fees that you would have laughed at last year...

...If you're going to keep doing things the way you've been doing them...

Then the answer is NO. 

Chances are your writing business is going to become a statistic, and it's going to fail.


Look, Time is Running Out - I Mean, How Long Can You Really Afford To Not Be Making Enough Money to Pay Your Bills Every Month?

The reality is...

...there are less than 100 days until the end of 2008.  How close have you come to achieving your business goals for this year?

...if you're not making an income that you can count on every month, and you're spending more than you're making, then you don't have time to keep trying to find something that works.

...You need a plan, a proven strategy that is going to put your business in front of the people who need, want and can afford to pay for your services.  And your message needs to explain - quickly and succinctly - why they should choose to work with you and not one of your competitors.  And you need to have a plan for recession-proofing your business so that it keeps growing and you keep making bigger profits - and achieve your goals.

And That's Where the Writer's Business Academy Comes in

Our proven program can help you:

Decide what the best structure is for YOUR business - based on your goals, your plans and your needs

Create a feasibility study - so that you know, without a shadow of a doubt, that the industry or niche you want to specialize in is going to be profitable enough to let you reach your financial goals

Build a strong online presence - because in this market, if you don't have a Website, you don't have a business.

Develop an ultra-effective, tightly-focused marketing message that sets you above the crowd, attracts your "ideal clients" and gets them to pay your fees without a whimper.


If not now, when?

To find out more about the beta testing program, Click Here.  Thank You,

Cheryl and Dan

 











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